Awareness
25%
75%
Present 0Partial 3Absent 9
How consumers first encounter this brand. What triggers initial attention.
Soundcheck InsightsHow well the brand's touchpoints meet consumers at each stage of the purchase funnel — aggregated across all selected personas.
How consumers first encounter this brand. What triggers initial attention.
What the consumer does after initial awareness. Where they research and who they trust.
What tips the consumer from considering to deciding. Final-evaluation triggers and blockers.
The moment of first transaction. Channel, friction, first impression of ownership.
What keeps the consumer returning. Retention drivers and risks.
What turns a satisfied buyer into an active referrer.
Coverage tallies based on 12 ready personas. ✓ Present · ⚠ Partial · ✗ Absent.