Soundcheck Insights
Consumer Journey

Compasso AI - Supply chain visibility, built for the industrial mid-market.

Funnel Overview

How well the brand's touchpoints meet consumers at each stage of the purchase funnel — aggregated across all selected personas.

Stage 1

Awareness

Present 0Partial 3Absent 9

How consumers first encounter this brand. What triggers initial attention.

Stage 2

Consideration

Present 0Partial 3Absent 9

What the consumer does after initial awareness. Where they research and who they trust.

Stage 3

Intent

Present 1Partial 8Absent 3

What tips the consumer from considering to deciding. Final-evaluation triggers and blockers.

Stage 4

Purchase

Present 2Partial 8Absent 2

The moment of first transaction. Channel, friction, first impression of ownership.

Stage 5

Loyalty

Present 0Partial 10Absent 2

What keeps the consumer returning. Retention drivers and risks.

Stage 6

Advocacy

Present 0Partial 1Absent 11

What turns a satisfied buyer into an active referrer.

Coverage tallies based on 12 ready personas. ✓ Present · ⚠ Partial · ✗ Absent.